Chiropractic Marketing - How to Beat the Current Recession
I have trouble believing that it’s been a whole 3 years since I brought the power of Web 2.0 marketing and social media to the chiropractic profession. After humbly beginning to market on sites like YouTube, and Facebook, my success has grown to countless social media outlets all over the internet. The growth of the Web 2.0 boom could almost be labeled as faster than an online virus expanding for 3 solid years. The internet and communications are continuing to change with every passing second, and this expansion has the ability to expand your chiropractic practice with equal force and intensity. Not only that; the potential for earning multiple forms of income, simultaneously, is amazing.
There was once a time when chiropractors paid ungodly amounts of money on marketing and advertising. Actually, chiropractors are still doing that. But the difference is that those tactics do not work in this age. In fact, they’re a huge waste of money and chiropractors are suffering because of it. When you step into the present and embrace the methods that are working today, you’re giving your practice a chance to survive and even thrive in these difficult times.
Even though times are really rough, there are people out there who are making phenomenal amounts of money, because they know where to do it! The internet and Web 2.0 are the goldmine at the end of the rainbow, and so few people in the chiropractic business are even looking there for it! Are you going to try, or stay behind in the rain?
Below is a quick-list of a few sites that I readily frequent (and I highly recommend you do as well) in my Web 2.0 marketing endeavors for my chiropractic practice and the other streams of revenue that continue to flow. Begin at YouTube.com, Digg.com, Squidoo.com, EzineArticles.com, StumbleUpon.com, Facebook.com, Twitter.com, Myspace.com, Free-Press-Release.com, Wordpress.com, Photobucket.com, Furl.com, and eHow.com.
I could easily list over 200 websites but for times sake, we’ll keep it at a few. It’s important to have a systematic blueprint or checklist to run-through when learning to harness the power of social media. The good news is that you, as a practicing chiropractor, DO NOT have to do it all yourself. These tasks can be very simple to outsource if you understand and have a little direction.
Even the straightforward and leveraged-based strategies that I use can be easily taught to any CA or marketing director. When you have an open mind and are teachable, you too can learn these practices that have enormous potential for success.
You can even make your practice an online money-maker with Web 2.0 social media. There’s nothing that beats getting-up in the morning and knowing that Web 2.0 has been working for you throughout the night, making more money and connections. Sometimes it seems like a dream that business can happen so effortlessly and successfully, but there are other chiropractors who are living this dream, so I know it’s a reality.
Establishing other systems of passive income along with your current practice will make you recession-proof. Bigger thinking is required in times like these and those that are constantly scouting innovative methods for attracting new patients will thrive and prosper.
Start by providing something of value to current and future patients online. When you put yourself and your practice in front of the world audience, you are greatly increasing your ability to communicate with a greater pool of people and sharing your talents. And believe that you have something to offer and talk about on the web! There are people out there that you can help, and they want to hear from you. Develop a YouTube video channel around a weekly series discussing some aspect of your chiropractic field. This is just an example of something helpful and informative that you could do that will simultaneously draw more people to your practice.
The sky’s the limit, so be one of the innovators that are using Web 2.0 in a new and constructive way to create business and lasting relationships with new patients. While you’re at it, create other streams of income that ensure the continued health and growth of your practice.
All Types of Content: How Are You Using Them?
A few years ago, the Internet was largely a text medium. Yes, there were some audio and video recordings available, but go back to 2001 or 2002 and it was very rare. Now sites like iTunes and YouTube have exploded, adding to the many kinds of content that you can produce for your online business. But its not just about text, audio and video ” there are so many things you can do in each medium to reach your target audience.
Here are some ideas for using content to reach your market:
Articles: Post articles to your website and distribute them to other publishers.
2.) Blogging: Add your own to your website, and post to others as a guest.
3.) Cheat Sheets: Design a flow chart or checklist to help newcomers discover faster ways to use certain techniques
4.) Special Reports: Write a short, no-fluff report about your target niche.
5.) Ebooks: Write a manifesto or guidelines into a downloadable, free report ” showing readers that you care, and want to help them succeed.
Podcasting: Publish a podcast to popular directories to educate and intrigue listeners.
7.) Webinars: Conduct monthly ‘call in’ interactive shows that offer top end knowledge and expert interviews.
Screen Capture Recording: Use software to capture your techniques in video, so watchers get an over the shoulder view.
Live Person Video: Record a process, yourself or an entertaining piece that your viewers will want to share with others.
The world wide web is advancing, and shows no signs of stopping, but the primary use of the internet has been, and will always be the same: an information source. Be transparent, show your audience that you’re an honest marketer, and are willing to help them succeed by solving any initial problems they may experience (and entertaining them on the way).
Chiropractic Video Marketing Made Ridiculously Simple
No one saw it coming; the phenomenal success of web 2.0 sites like YouTube, MySpace, and Facebook is unheard of. Back in 2005, I began to sense the use of web 2.0 for chiropractic marketing, and had humble expectations for the results I’d get. Little did I know the remarkable power of web 2.0 and video marketing would propel my chiropractic practice and other ventures into the stratosphere.
And that wasn’t the end of it either. I was able to save a remarkable amount of time by leveraging tasks, and was able to use web 2.0 and all its services at absolutely no cost. No wonder expensive marketing firms are working like crazy to find new clients to charge loads of money. They sense the end is near, because the real power of SEO and web 2.0 can be unleashed on your own! When I started to introduce myself to my community three years ago using MySpace, I was meeting nearly 50 people a day online. The traffic this drew to my website was unheard of. Soon enough, calls from potential patients starting coming in.
Within 24 hours of implementing my self-sufficient marketing tactics, I was successfully able to brand myself in the online community. I was able to send out information to subscribers weekly; material they chose to watch like informative videos and blogs. These people remained aware of my practice and what I was doing all the time. When you meet people online this way and keep them informed about your practice and chiropractics in general, you become the go-to chiropractor in your community. That’s just the beginning of the success you’ll unleash.
Perhaps the greatest goldmine that I discovered for chiropractic marketing and other forms of marketing is online video submission. When you make and upload online videos, it’s a simple and easy thing you can do that yields huge results in your chiropractic practice and its popularity in your community. There are a couple tricks to learn though, like how to properly compress your video through Windows Movie Maker or iMovie. It’s vital that you do this before trying to upload to YouTube or video sharing sites.
Videos get indexed extremely well by search engines, if you understand basic and advanced optimization strategies. I’ve been able to drive massive amounts of highly-targeted visitors to my website with video, which has basically made me a local celebrity. In conjunction, I’ve been able to bring in many new patients that have seen my direct response videos. They feel like they know me before they ever step into my office. They are able to follow me on my channels to get new health information, as I overwhelm them with consistent value and not spam-based advertisement.
Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?
Take people on a journey with you through your office and in many different locations. I always bring my video camera and tripod with me wherever I go because I never know when I’m going to have a great idea for an educational or promotion video for my chiropractic practice or other business ventures. I’ve shot videos at the office, at home, in Costa Rica, at the golf course, in the mountains, on the ocean, and many other locations. Viewers love to tag-along with you on your journey and see a change of scenery. Also, in my opinion, natural light is the best and most flattering.
In your chiropractic video marketing campaigns, make sure to also crank-out at least 1-2 videos per week. You can do them yourself or outsource production. If you outsource, though, you will pay a pretty penny. I recommend doing it yourself, as it’s so simple and free. It’s also a good idea to invite people to subscribe to your YouTube video channel at the end of your video messages. If you directly ask them, they will be more inclined to do so.
It’s so important to have a good time when you’re making these videos. If you’re relaxed, having fun, and educating people, then you’re putting yourself in the best possible light, and that will mean that people will see you as someone they want to turn to when they need a chiropractor. When you continuously put out information that people enjoy hearing and want to learn from, then your power in the community rapidly expands.
You truly do need a good chiropractic coach that understands the current marketing climate, and how modern technology and communications function for chiropractors today. Find a coach that specializes in chiropractic marketing utilizing web 2.0 and social media sharing sites. There’s no use finding someone who specializes in anything else. Once you find the right mentor, fasten your seat belt because your practice is about to explode on the internet!
How Business owners profit during challenging times
While many business owners are focusing on news and recession, profitable business owners are focused on how to improve their business. having the right focus for your business will make a difference between failure and success in these challenging times.
Start out by taking a close look at what you sell. How profitable is it? Could it be more profitable? Are there additional products or services that you could sell to make more profit? When was the last time you increased your price? These are just a few of the questions you should be asking yourself to increase the profits in your business?
Having the right relationship with your customer is important to the success of your business. It’s important to show your customers and clients that you care. We do this by recognizing anniversary dates, birthdays, and sending out holiday cards. You can also send your customer a note when it’s been a while since they purchased from you.
There are two key ways to increase your profits and your revenue in business. Get the customers you have too purchased more or more often. One of the easiest ways to increase your revenue is to offer a package deal. Let’s say you own a lawn care company and your average customer gets their lawn mowed 20 times per year. if you’re charging $40 per cut, that customer is worth $800. Now, let’s look at a package option. At the beginning of the year, offer to cut your customers lawn for $700 for the entire year. This is not only a good value for the customer, but it also locks that customer into your services for the entire year.
Added bonus to get customers to purchase more often. We’ve all seen the punch cards that get customers to buy often. My car dealership for example offers the fifth will change for free. You might offer free leaf cleanup when your customer continues services for a full six months. You might also offer to provide a free tote bag with an $80 purchase at a boutique.
Take a close look at your advertising budget. Too many business owners are still paying hundreds of dollars a month for ineffective yellow page advertising. Today, it’s easier to Google a business than it is to go searching in the Yellow Pages. a simple e-commerce campaign is easy to do and cheaper than the Yellow Pages.
In today’s economy it’s important that you have a list of your customers. The easiest way to build that list is online. building a list is important because you can quickly and easily increase your revenue by simply reminding your customers that you are there. If you’ve had a bad week, you can simply come back on Monday and all for a silent promotion to your regular customers.
Started buy local campaign. Everyone love to support their local community, you simply have to remind them from time to time. Start with your own business first. When possible, by everything from a local company. Now expand to your family. Build a group of 50 to 100+ business owners who’ll commit to help promote a local portal designed for your community. Each business owner will put a sign in their window that notes the website and the buy local logo that associates you as a part of the local community campaign. “A recent study found that for every $100 spent in a chain store, $14 went back into the local economy. For a locally owned business, it was $45,” , says Stacy Mitchell author of”Big-Box Swindle. Most chambers of commercedo not invest in the marketing required to fully assist local business owners.
Staying profitable during challenging times is easy when you focus your efforts working on your business instead of in your business.
I’ll Never Use Youtube To Market Videos!! by Coach 2009
Let me give you a quick update on youtube video marketing..
As you know there are tens of thousands of videos uploaded to YouTube each day between 10-65,000 videos per day. I don’t care how “viral” you think your video is; no one is going to find it and no one is going to watch.
By the way…. Content is NOT King
If you want a truly viral video that will get millions of people to watch and share it, then yes, content is key. But good content is not necessary to get 100,000 views if you follow these strategies.
Don’t get me wrong: the content is what will drive visitors back to a site. So a video must have a decent concept, but one shouldn’t agonize over determining the best “viral” video possible. Generally, a concept should not be forced because it fits a brand. Rather, a brand should be fit into a great concept. Here are some guidelines we follow:
Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips Design for remixing: create a video that is simple enough to be remixed over and over again by others. Ex: “Dramatic Hamster”
Don’t make an outright ad: if a video feels like an ad, viewers won’t share it unless it’s really amazing. Make it shocking: give a viewer no choice but to investigate further. Ex: “UFO Haiti” Use fake headlines: make the viewer say, “Holy shit, did that actually happen?!” Ex: “Stolen Nascar” Appeal to sex: if all else fails, hire the most attractive women available to be in the video. Ex: “Yoga 4 Dudes”
These are just a few of the tactics being used by youtubers who are getting tons of views just using these quick tips here work fast. Also try changing things around in other areas also for some great lasting results as well.