9 Sure-Fire Ways To Increase Your E-zine’s Readership!
You Have Won!
Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.
100% Original
Give your subscribers content they can’t read anywhere else. I’m not saying all your content has to be 100% original, but a portion of your e-zine should have original information. People will usually read information they haven’t read before.
Was I Right?
Give your subscribers a quiz or a series of trivia questions. Publish the correct answers in your following issue. The people who participate will want to see if they were right.
Read All About It!
Supply news stories related to your e-zine’s topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers.
The Polls Are In!
Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results in your next issue.
Become A Jester 
Give your subscribers a little humor now and then. Don’t be so serious, tell them a joke. If they associate your e-zine with being happy they will want to read every issue.
The Information Free-way
People love to get free stuff. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine’s topic. Keep the freebies coming and your subscribers will keep reading!
Mini-Yahoo
Tell your subscribers about Web sites related to your e-zine’s topic. The web sites should be interesting and helpful. Become your readers miniature “Yahoo”, you know how many readers they get.
In Our Next Issue…
Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what’s in store for them, they won’t want to miss reading your next issue.
How To Use Bartering To Gain An Advantage Over Your Competition
If you have a business on the Internet you should be bartering goods and services with other businesses. You should always try to trade for something before you buy it. Barter deals usually require no money. Although sometimes you may need money to offset the value of the goods or services being traded.
Bartering will give you many advantages over your competition. It can save your business money. You can spend the extra money on a buying paid Internet advertising. It allows you to offer your products and services at a lower price than your competition. You can afford to get the higher priced goods and services to compete on the internet.
There are numerous ways to find barter deals online. Set up a barter message board or chat room on your web site to get more barter offers. Note on your web site or e-zine you are willing to barter for goods and services. Join newsgroups or e-mail discussion groups that are about bartering. Join an online barter club to meet other businesses that barter. Find web sites that barter by looking up the keywords barter, trade, or swap in your search engine of choice.
There are a few things you should do before bartering. Compile a list of your goods and services you are willing to barter. Make a list of goods and services you need or want for your online business. Know the approximate cash value of the things you are trying to trade and the value of the things you are seeking in return. All of this information can help you negotiate a successful barter deal.
When proposing a barter offer, tell the person the benefits of the barter deal. Explain to them why it would be a win/win situation. Give their business many compliments in your proposal. Prove to them why it would be a fair trade. This type of proposal can increase your chances off them saying “Yes, I will barter.
10 Ways To Gain An Avalanche Of Sales
1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.
2. Become well known by speaking or chatting at seminars. The seminars could be held offline, in a chat room, by telephone or via e-mail.
3. Start a free ebook club on your web site. People could sign up to receive a free ebook from you each month. Just include your product ad in the ebooks.
4. Give away your products or expertise to internet business newbies. Just ask them in return to place your link on their web site.
5. Trigger your visitors to buy your products by using colors. You should totally relax and think about which colors would compel prospects to order.
6. Let your past offline customers know about your web site. When they visit and sign up to your e-zine it will remind them to shop at your online store.
7. Create a long term relationship with your entire customer base. You can stay in touch with them through an e-zine, with greeting cards, etc.
8. Repeat the 3 most powerful or appealing benefits throughout your ad copy. Repetition can brand your product’s benefits quicker in your prospects mind.
9. Give your new customers surprise free gifts. This will increase their loyalty and give you more word of mouth advertising.
10. Make your long ad copy interesting enough so people click through to the next web page. If it’s not, they won’t take the time to click and read more.
10 Things You Should Try To Barter For Before Buying
1. Information Products - it could be ebooks, “how to” videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.
2. Advertising Space - it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.
3. Web Hosting - you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.
4. Software - it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.
5. Writing/Editing - it could be for web site content, promotional articles, press releases, e-zine articles, promotional ebooks, etc.
6. Accounting/Bookeeping - you could offer a no cost advertisement in exchange for their accounting and booking services
7. Consulting - it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.
8. Copy writing - it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.
9. Merchant Accounts - you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.
10. Internet Access - you could offer a no cost pop up ad on your web site in exchange for free or discounted Internet access.
The Secrets Of Chat Room Marketing Exposed
Chat Room Marketing is the use of online chat rooms to promote your product or service. Chat rooms are usually broken into categories. Find the right chat room where your targeted audience would gather. Create a chat room profile with your ad, business info, or signature file in it. Announce to everyone in the chat room something interesting or free that’s offered on your web site. This will draw visitors to your web site. Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered SPAM.
Send electronic messages to target people in the chat room that would be interested in your products or services. Start a conversation with them. After a few moments indirectly bring your sales pitch into the conversation. This is a great way to do one-on-one selling electronically. Do not directly SPAM them with your messages.
~Marketing With Your Web Site’s Chat Room~
Just having a chat room on your Web site can create an online community and bring visitors to your Web site. Host a free online seminar in your chat room about a subject of your expertise. Use a chat room to meet with current customers if they have any questions or problems. Regularly schedule free events in your chat room. Schedule experts to speak in your chat room.
Host other people’s chat rooms as an expert. Charge for doing this to earn extra money or just do it for free to gain publicity. Make sure your spelling and grammar is correct when chatting, so people understand what you are typing. Use some chat room emotions and acronyms to help people understand you’re typing.
Use ” 
” to show your laughing
Use ” ” to show you are smiling
Use ” BTW ” which means “by the way”
Use ” FAQ ” which means “frequently asked questions”
Use ” IMHO ” which means “in my humble opinion”
Use ” LOL ” which means “laughing out loud”
Use ” TU ” which means “thank you”
Marketing your products or services in chat rooms is a more personal way to gain new customers. Prospects are actually communicating with you instead of reading your ad. You may even make a few friends along the way.