Dreamweaver’s Approach To Website Accessibility
The accessibility of a web site relates to whether its content is compatible with all members of its potential audience. If, for example, people with impaired vision are unable to read the text on your pages then your website is inaccessible to them. An accessible website needs to anticipate the requirements of visitors and the different tools and settings they will be using when they browse your pages.
Dreamweaver has a number of features which enable web developers to ensure that content on their pages Is accessible. There are useful dialogs which appear automatically when content added to a page can be made accessible. Dreamweaver also allows web page creators to check their pages for any accessibility issues.
The main settings in Dreamweaver are located by choosing Edit - Preferences. On the left of the Preferences screen there are a series of categories. In the General category, you should ensure that the option to use CSS instead of HTML tags is activated. Also, in the Accessibility category, you should switch on all of the checkboxes for displaying a dialog of relevant accessibility attributes for form object, media (Flash, video etc.) and form elements.
The result of activating these elements is that when you apply formatting attributes to text or to the body of the page, Dreamweaver will create CSS tags to achieve the formatting since CSS makes web pages more accessible by separating formatting information from the actual page content. Another consequence will be that, each time you add certain elements to a page, a dialog will appear prompting you to choose which of the relevant accessibility attributes you wish to associate with that element.
With the accessibility options activated, whenever you insert an image onto the page, Dreamweaver will display a dialog asking you to enter alternate text (alt text). The alt attribute provides a description of the image which can be seen by anyone waiting for the image to load on a slow internet connection. Anyone browsing your site with a screen reader will rely on your alt text to know what each image contains.
You will also notice an option to enter the file path of a file containing a long description of the image. Such a file should be prepared for images containing more detail than can be described with an alt tag, for example, a technical illustration or a photograph containing important details.
When the accessibility options relating to forms are active, Dreamweaver will display a dialog of options every time a form or form element is added to the page. The first set of options relates to the addition of the LABEL tag which serves to associate descriptive text labels with the form control to which they relate. The dialog also allows you to specify the order in which elements will be accessed by pressing the Tab key on the keyboard.
Every time you add a Flash movie, video clip or other media element to a web page, Dreamweaver will also prompt you to make the media element accessible. There are three attributes which it refers to: the title, access key and tab index. The title should offer a brief description of the media element in a way similar to that in which an alt label describes an image. The access key is a keyboard shortcut which can be used to make the media element active. The tab index indicates where the media element lies in the tab order, the order in which elements are accessed when the Tab key is pressed.
As well as these useful prompts, Dreamweaver will also produce a report of any items on the page with possible issues relating to accessibility. To access this feature, first save the page then choose File - Check Page - Accessibility. Dreamweaver analyses the page then produces a list of items which might need attention. Double-clicking any item in the list activates Dreamweaver’s split screen view (showing both code and preview) with the relevant item highlighted in each pane.
10 Ways To Sell Your Ad Space Like Crazy
1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.
2. Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online utility, etc.
3. Sell advertising space between your content. You just break an article in half and insert the banner or classified ad between it.
4. Write content that’s tailor made to mention and relate to the product your customers are advertising. This is more work but, you’ll sell a lot of ads.
5. Tell your customers when they buy an ad you’ll also add it to your free ebook and message board for free.
6. Offer to endorse the product your customers are advertising before or after their ad. In all honesty, you would have try out the product first.
7. Write a review for your customer’s product to place under their ad. This is similar to a testimonial or endorsement but more in-depth.
8. Offer a buy 2 ads and get 1 free deal. With the slow economy and advertising sales, most businesses are bound to be looking for a good ad deal.
9. Give your customers a ton of free bonuses when they buy ad space. It can be submission software, an ebook full of advertising or copywriting tips, etc.
10. Guarantee your customer’s advertising results. If they don’t like the traffic they receive, give them a refund or another ad for free. —-
Remind Your Customers
If you don’t remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.
1. Ask your customers to subscribe to your free publication. It could be a print newsletter, e-zine, newspaper, journal etc. You could send out the publication weekly, monthly, bi-monthly, etc. The articles in the publication should be informative and helpful to your readers. You can increase repeat purchases by including advertisements of new products and services that you offer.
2. Ask customers to sign-up to an e-mail update that tells them when you have made changes to your web site. Whenever you update your web site send them an e-mail to remind them to visit again. If you’re using this strategy it’s important to update your web site often. Add new content that would be of interest to your customers. You could also add free stuff to your web site like software, online utilities, ebooks etc.
3. Follow-up with your customers. You could follow-up by e-mail, direct mail or by telephone. It’s always important to get their permission to follow-up ahead of time. You could contact them and ask them if they were happy with their purchase. Send them online or offline greeting cards on holidays and birthdays. You could also follow-up with a free gift letting them know you appreciate their business. You can get repeat business from them if you include another product offer or back end product with each follow-up.
In conclusion, any of the three strategies above will increase the number of repeat purchases from your current customers. You can increase their effectiveness by combining all of them into your marketing campaign. —-
Follow-Up With Freebies
It’s important to follow-up with potential online customers. Following up with them can increase your traffic and sales. The more times people see your ad, the greater chance they will buy your product or service.
Before you can follow-up with them you need their e-mail address. You can get their e-mail address by having them subscribe to your e-zine, fill out a web site form, or e-mail your follow-up autoresponder.
Most people won’t give you their e-mail address unless they get something in return. The most effective way is to offer them an internet freebie. Here are some ideas.
Free E-Gifts
It could be free software, guest books, web space, graphics message boards, etc.
Free Internet Services
It could be free e-consulting, search engine submissions, web design, etc.
Free E-Information
It could be a free e-book, e-report, web book, e-course, e-zine, etc.
When you follow-up with the freebie, you can include your ad somewhere on the freebie. If it’s a free service, have your ad in the follow-up e-mail. Make sure you always get their permission before you follow-up with them by e-mail.
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar product’s advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product’s benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from your competition’s. Include all the differences in your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.
7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
9. Tell your audience what kind of support they’ll get after they buy. It could be free consulting, tech support, free servicing, etc.
10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy. —-